A Look Behind the Scenes of Vintage Playing Cards

behind the scenes vintage playing cards

An ‘Inspiring Indies’ Interview with Vintage Playing Cards.

Today’s ‘Inspiring Independents’ interview is a look behind the scenes of brilliant indie business Vintage Playing Cards.

We caught up with the company’s co-founder Tracy Kemp, who along with Allen Perkins founded the company 7 years ago. Tracy shared the story of how the company started, what makes it special and why you should definitely shop indie! So without further ado, over to Tracy.

What inspired you to start Vintage Playing Cards? 

We found an old box of art deco playing cards with a few missing so they were useless as a game. Therefore, we decided to upcycle them into greetings cards. We then started looking at what we could do with other games.

What can you tell us about your indie business? What sets you apart from your corporate contemporaries?

We are very passionate about what we do and are always looking for new ways to innovate. We will always go the extra mile for a customer and ensure that any personalised gift is exactly what they want.

What’s your role in the business? What’s your favourite things about your job / running an indie business?

I focus on marketing and customer care, I often find that the two come hand in hand as word of mouth is one of our most efficient marketing tools. My favourite thing is that every day is different, I may be researching new designs, doing admin or receiving briefs for personalised art – I’m never really sure where the day will lead!

Are there other people in your business? What can you tell us about the rest of the team?

I started the business with an old friend Allen Perkins who focuses on the designs. We also have a small team of lovely ladies who individually make all the frames and cards in our studio in Suffolk.

Here at Piccadilly Lane, we believe that independents offer an amazing combination of unique design and high quality. Do you agree? How do you ensure this happens at Vintage Playing Cards?

This is at the core of our business. We have strict quality control and ensure that everything that comes out of the studio is something that we would be proud to showcase in our homes.

You currently specialise in cards, gifts and interior products? What inspires you about this area of design?

I think our frames and cards will always be the core of our business especially as they lend themselves so well to personalisation. However, we are now looking into home furnishings and hope to launch a collection at Top Drawer.

Your products feature elements from vintage games. What ‘top tip’ would you pass on for sourcing original, vintage items?

Always be on the lookout! We all love browsing in vintage stores and boot fairs at Vintage Playing Cards and you never know what you might find!

Most of the products in your collection are handmade. What can you tell us about the craftsmanship involved?

Each vintage frame and card is individually made and goes through several processes. We ensure that at each step of the process there is quality control. We feel passionate about making things by hand and could never outsource this.

Why should people shop with you? What makes you different?

There is no other company that does what we do, and every customer can be assured that they receive a lovingly made product and tip-top customer service.

We LOVE independents and think more people should be supporting them. Why do you think people should shop with independent businesses like yours?

Independent businesses are at the core of the British economy and are one of the main reasons that makes Britain great. People should shop with independents to ensure that there is investment in design and customer service. Big businesses just cannot provide the personal service that independents can.

Last but not least, what’s your favourite independent business and why?

My favourite independent business is Gods Own Junkyard. I have a fascination with all things neon! They are just round the corner from me and every time I visit I see something even more wild and wonderful.

Now you’ve read the interview it’s time to see the design. Visit the Vintage Playing Cards website.

Posted by Charlotte 8:00 1/09/15

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