A Look Behind the Scenes of That Socks

behind the scenes of that socks

An ‘Inspiring Indies’ Look Behind the Scenes of That Socks.

Today we’re taking a closer look at a delightful new sock company, with our sneak peek behind the scenes of That Socks.

Joseph Seager is the owner of That Socks, a boutique company which aims to brighten up boring feet!

Since launching in 2013, the company has developed a range of socks with awesome names, backstories & colours/designs that people love.

For this week’s ‘Inspiring Independents‘ interview we caught up with Joseph to find out more about the inspiration behind this cool indie brand.

What inspired you to start That Socks? When did you begin?

The inspiration behind That Socks was the fact I always wear odd socks. Many years ago I put my foot through a sock, was about to throw the pair out & stopped, questioning myself about why I was throwing the other perfectly fine sock out along with the torn one. From then on I never paired socks up, just having a drawer full of loose ones from which I grabbed two. After facing redundancy in 2012, setting up my social media business shortly after, I then joked that I could make a business about my odd fashion choice. I found a British supplier and That Socks was born in 2013.

What can you tell us about your indie business? What sets you apart from your corporate contemporaries?

It’s a personal experience with That Socks. I love interacting with customers online, at stalls I’ve held & Christmas events I’ve been to. Everyone seems to love the socks and comment on the designs, colours and quality. I enjoy keeping everything under one umbrella, I’ve been approached to be stocked but as it’s a brand I’ve created, I want to control what the brand says and provide a personal experience for all customers. 

What’s your role in the business? What’s your favourite things about your job / running an indie business?

I enjoy the freedom. I’m a family man with a young son and having been in a job previously which was long hours and big commutes, I enjoy taking the odd (!) afternoon off to play with my son and then making the time up when he’s in bed. Kids are only young for a short amount of time so rearranging work so I can spend time with my family is an important thing. I love every part of running That Socks, though I’d always appreciate someone carrying the boxes of socks around for me!

Are there other people in your business? What can you tell us about the rest of the team?

I’ve had my nieces help pack during the school holidays and my son walks with me to the post office on delivery days. Other than that, it’s just me.

Here at Piccadilly Lane, we believe that independents offer an amazing combination of unique design and high quality. Do you agree? How do you ensure this happens at That Socks?

I totally agree. Working with industry leaders allows me to offer a wider range of products whilst constantly giving the same quality. As Christmas is a busy time for That Socks, I’m currently looking ahead and planning what designs to bring out in time for that. As That Socks was born with me, if I like them, I’m hopeful my customers will too.

You’ve recently added some new designs to your collection. What can you tell us about them?

The most recent designs that I’ve added to the site are chunky stripes with side panel designs. I try and offer something new each time I develop a range and this range of four pairs give great colours and awesome backstories. I also added the first sequel to a pair of socks to the site with Circus Maximus: Empire. The original (Circus Maximus) sold out really quickly but I wanted to retain a little bit of exclusivity about that design so thought a part two would be a cool idea. I love film so think a trilogy will probably happen!

You currently specialise in “odd socks for odd folk”? What inspires you about this area of design? Do you plan to continue in this area or do you have plans to extend beyond the world of socks? 

I like having two things that work together but are different. Socks will continue but when I came up with the name That Socks, I knew that it contained the word Hats, so I’m currently looking at adding some colourful beanie hats to the range. Obviously they won’t be odd as a hat is one piece of material, but I’m hoping to unleash some groovy colour combinations, and maybe the occasional bobble!

Your colour palettes are inspired by weekend jaunts, macaroons and cocktails. Where will you be seeking inspiration next?

The colours and designs have always come first and then I name the pairs afterwards. I think the little stories behind the socks add something extra to the product which you don’t get in other shops. Everyday life inspires the names as the socks are for that very purpose.

Your collection shows great attention to detail and quality. What can you tell us about the materials and craftsmanship involved in the range?

Using 80% cotton and 20% nylon allows your feet to breathe which is perfect for the person on the move. I’m hoping that bamboo will be incorporated into the next range; it’s a beautifully soft material which I’m pretty sure people will adore. Watch this space!

Why should people shop with you? What makes you different?

A lot of companies just see socks as socks. That Socks see socks as a statement and put a lot of effort in behind the scenes to bring customers the best possible quality, designs and colours to make a statement. Your left foot and right foot aren’t the same, why have them wear the same socks? Don’t settle for boring socks when you can step out in style.

We LOVE independents and think more people should be supporting them. Why do you think people should shop with independent businesses like yours?

It’s special. Independent businesses care about their craft, they adore talking to customers and make time in their crazy-hectic days to do that because they appreciate people supporting them. You also get something totally different from the usual high street retailers.

Last but not least, what’s your favourite independent business and why?

Bean & Bud in Harrogate is my favourite coffee shop and independent business. They know their stuff and are so passionate about their product. If you love coffee, you need to visit them; you might find me in there enjoying a slow brew & a brownie!

Thank You Joseph!

You’ve read the interview. Now check out the Indie! Visit the website.

You can also see Joseph share more of his favourite indie businesses in Joseph’s Indie Picks.

Posted by Charlotte 8:00 15/06/15

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